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Documented moments worth studying before you post anything in r/LocalLLaMA.
PR rep's abusive emails to a customer go viral and sink his agency
Ocean Marketing's Paul Christoforo responded to a customer's shipping question about the Avenger controller adapter with an escalating series of rude, threatening emails, which the customer posted to Penny Arcade and Reddit. The thread went viral, Christoforo was mocked site-wide, and the manufacturer he represented publicly cut ties with his agency within days.
Samsung fined for paying people to post fake anti-HTC comments online
Taiwan's Fair Trade Commission found that Samsung Taiwan had hired writers and students to anonymously post disparaging comments about rival HTC's phones and glowing comments about Samsung's on public forums. Samsung was fined roughly $340,000 for the astroturfing campaign, one of the largest confirmed cases of a major brand faking online sentiment.
Applebee's fires waitress over viral no-tip receipt, gets the backlash itself
A photo of a pastor's receipt reading "I give God 10%, why do you get 18%" in lieu of a tip went viral after being posted online, and Applebee's fired the waitress who leaked it, citing a customer-privacy violation. The firing itself became the bigger story, drawing widespread public criticism and calls for boycotts.
Netflix's 'Captain Mike' turns one support ticket into a beloved Reddit moment
A Netflix customer support rep role-played an elaborate sci-fi "Captain's Log" bit while resolving a subscriber's complaint about a glitched Parks and Recreation episode, and the subscriber posted the exchange to Reddit. The screenshot shot to the front page and was covered by Digiday as a standout example of customer service becoming organic, celebrated content.
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