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Samsung fined for paying people to post fake anti-HTC comments online
Taiwan's Fair Trade Commission found that Samsung Taiwan had hired writers and students to anonymously post disparaging comments about rival HTC's phones and glowing comments about Samsung's on public forums. Samsung was fined roughly $340,000 for the astroturfing campaign, one of the largest confirmed cases of a major brand faking online sentiment.
Bear Grylls' branded AMA shows sponsored Reddit done right
Bear Grylls did an AMA tied to a Gillette sponsorship where he answered survival questions candidly and with humor rather than pushing the product, which Mashable highlighted as an early example of a brand-sponsored AMA that felt authentic instead of like an ad.
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