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The Subreddit Subversion Playbook

How to find dormant niche subs and inherit them the right way.

Why this works\nActive-but-neglected niche subs give you distribution without ad spend and moderation authority no competitor can copy.\n\n## The steps\n1. Pull a list of subs relevant to your niche under 25k members, sorted by "top posts of the year" activity.\n2. Filter to any where the top mod hasn't posted in 60+ days.\n3. Contribute 5–10 genuinely useful posts over 30 days — no product mentions.\n4. File r/redditrequest with links to your contributions.\n5. Once granted, publish a "State of the sub" post and light rule refresh.\n\n## Do not\nDo not immediately pivot the sub into your marketing funnel. Reddit admins revoke ownership for exactly this reason. Grow slowly, keep it useful, and let your product surface organically.