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The Reddit Ads API Setup Playbook

Wire up the Reddit Ads API without wasting the first $2k.

Prerequisites\n- A Reddit Ads account with the API tier enabled.\n- Conversion tracking pixel installed and verified for at least 7 days before your first campaign.\n\n## Campaign architecture\n- One campaign per intent stage (awareness, consideration, conversion). Do not mix.\n- Ad groups scoped to 3–8 subreddits maximum. Broad targeting kills relevance scores.\n- 4 ad variants per group minimum. Rotate every 10 days.\n\n## The metric that matters\nComment sentiment on your ad creative. Reddit ads that generate positive-sentiment discussion outperform ads with 3x the click-through rate long term.\n\n## Handoff\nIf this is more than you want to build, this is exactly what High Caliber Ads runs on autopilot.