Steps\n1. Choose a category name that is generic (r/promptengineering, not r/yourproductusers).\n2. Set up rules that BAN self-promo including your own for the first 90 days.\n3. Seed with 30 high-quality external links across the first two weeks.\n4. Recruit 3 unaffiliated power users as mods.\n\n## Long game\nBy year two you don't need to post in the sub — every competitor announcement, every roundup, every "which tool should I use" thread lives on turf you moderate. That is defensibility.