The move\n1. Follow the Defensive Thread Playbook to first-response the thread.\n2. Solve the underlying issue publicly, in the same thread, with actual product changes if warranted.\n3. Two weeks later, publish a follow-up post — from the same identified account — titled "Update on {issue}: here's what we changed."\n4. Tag the original OP with genuine credit.\n\n## Why it works\nRedditors reward brands that treat them as adults. A single well-handled complaint rescue outperforms six months of ad spend on trust metrics.