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Damage Control

The Astroturf Cleanup Playbook

What to do when someone in marketing bought aged accounts.

Immediate\n1. Inventory: pull every account, list their post history, flag every promotional post they've made.\n2. Kill all planned posts. Do not delete existing ones — Reddit archives everything and mass deletions look worse.\n3. Retire the accounts (no more activity, no more logins from your office IP).\n\n## Pre-emptive disclosure\nHave your founder post ONCE, in a relevant sub, saying "we did this, we stopped, here's what we're doing instead." Get ahead of the story.\n\n## Replacement\nEvery dollar you saved on aged accounts goes into legitimate Reddit ads with your brand on them. See The Anti-Ad Ad Playbook.